BRAND LIFESTYLE PHOTOSHOOT

The Portland Clinic needed to refresh their brand photography targeting a senior audience for upcoming placements. We organized a series of photoshoots that had a authentic, personable feel that visually located us in the pacific northwest. I worked with art directors, photographers, talent and the client to produce a set of lovely assets that were adaptable to all channels and with an extended shelf life. 

PROJECT OVERVIEW

My role was to manage the project from start to finish, and be the main point of contact for the client, the photographer, the talent and the locations. 

ON SET 

Getting those behind-the-scene shots were important for real-time sharing on social channels for the agency. My top priority, however, was to support the art director, photographer and talent. 

COMMUNICATIONS

Email was my main tool for tracking the project's process. Standarization of communications is important to track and archive information. 

PLANNING

I collaborated closely wth the art director and client to create a comprehensive suite of shots that would cover upcoming promotional needs. 

RELATIONSHIPS

It's important to communicate clearly and regularly to make sure all parties are on the same page. That way, everyone can enjoy the beautiful setting and focus on doing the best work possible.